Mindful Resistance

After eight months of steady growth, Parallax Press’ webinar program was ready to take the next big step to expand audience reach and engagement. This led to the three-part “Mindful Resistance” series. 

The series was wildly successful, well-exceeding prior benchmarks for emails acquired, event attendance and other marketing metrics. 

Results

Registration rate

+ 236%

(vs. prior benchmark)

Email open rate

+ 25%

(series ave.)

Conversion rate

+ 13%

(series ave.)