Three months into my role as communications manager at UC Berkeley, I led the marketing and project management of this signature event featuring faculty with two New York Times writers. The high profile public forum was overwhelmingly successful—marketing objectives such as number of RSVPs, engagement and other indicators were all well-exceeded.
Results
Registration goal
+ 108%
(over RSVP target)
Total attendance
+ 170
(out of 178 seats)
Conversion rate
+ 23%
(event landing page)
Panel #1
Design: Steven Low
Panels #2 & #3
Art direction: Steven Low
Design: Isabel Navarro
Video reel
Editing: Steven Low
Social media designs
Art direction: Steven Low
Design: Isabel Navarro