Three months into my role as communications manager at UC Berkeley, I led the marketing and project management of this signature event featuring faculty with two New York Times writers. The high profile public forum was overwhelmingly successful — marketing objectives such as number of RSVPs, engagement and other indicators were all well-exceeded.
Results
Registration goal
+ 108%
(over RSVP target)
Total attendance
+ 170
(out of 178 seats)
Conversion rate
+ 23%
(event landing page)
Panel #1
Design: Steven Low
Panels #2 & #3
Art direction: Steven Low
Design: Isabel Navarro
Video reel
Editing and production: Steven Low
Intro/outro slides: Isabel Navarro
Social media derivatives
Art direction: Steven Low
Design: Isabel Navarro